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      Using Video to Turbocharge Your Marketing in Schenectady


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      April 25, 2019

      Thursday   5:30 PM

      433 State Street , #4th Floor
      Schenectady, New York

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      Using Video to Turbocharge Your Marketing

      The American Marketing Association brings together some of the Capital Region’s most respected video experts to provide a panel discussion that will give a masterclass in the production, editing, and distribution of video as part of your marketing mix.  This panel will focus upon some of the practical ways that you can make video work for you. With expertise from across the spectrum of production, editing, and marketing, these video experts will provide a powerful perspective to help you boost your efforts to include video as part of your marketing efforts. The expert panel will discuss: Using Video to Turbocharge Your Marketing The panel will include: Will Trevor - Moderator, American Marketing Association Paul Potratz - Owner, Potratz Partners Advertising Ann Marie Lizzi - Owner and Creative Director of Majestic Media LLC Robert Bengraff - Video Producer, Editor, Aerial Cinematographer Samantha Cunningham Zawilinski - Vice President of Account Services at Potratz, Speaker, Millennial Intraprenuer Paul Potratz - Owner, Potratz Partners Advertising Paul is motivated by building his client's brands so they are recognized and respected by their customers and community, in turn driving more sales. He gets really excited about Big Data, Technology, Copy Writing and, most of all, Video. Paul says that when these four principals are combined in a thoughtful and creative way, there is only one result - a purchase! Paul's goal is to ensure his clients are happy, as well as their clients. His portfolio of clients has included Boeing Aerospace, Lockheed Martin, Manufacturing Sciences, Sea Ray boats, AC Delco, Honda Canada, Toyota Canada etc. and he has worked in industries from aviation, higher education, medical and automotive. He is a Partner at Potratz a Branding, Digital and Video Ad Agency. Ann Marie Lizzi - Owner and Creative Director of Majestic Media Group LLC Ann Marie Lizzi is the owner and creative director/ production manager at Majestic Media Group LLC, a full service media/marketing company specializing in video and film production from conception to completion. For 13.5 years, she was the Production Manager of the award-winning Production Department at Time Warner Cable Media in Albany.  Ann Marie is an accomplished creative director, director, producer and editor.  She is a New York State Emmy award recipient, and has been recognized with over 18 National Telly awards for her production work. A 2010 graduate of the Leadership Institute program (Ren. Co. Chamber of Commerce), Ann Marie was named Top 40 Under 40 by the Capital District Business Review in 2009. In addition, she has worked on numerous films, commercials, corporate industrials and music videos from New York to LA.  She worked on Monkey Trouble (Harvey Keitel) and Under Heat (Lee Grant).  Robert Bengraff - Video Producer, Editor, Aerial Cinematographer Robert is an entrepreneur and Digital Media professional.  For the majority of his life he has started, ran and sold a few creative firms.  That background as both business owner and creative professional has given him the unique advantage of seeing projects from 2 very important sides: the financial and operational side (essential for organizing details and managing budgets), and the creative side which is always a balance between wanting to do the "cool stuff” and never forgetting the responsibility you have when working intimately with large brands and accurately telling their story.  The past 6 years have found him at the helm of Luxurious Animals, a creative digital boutique with offices in SoHo New York.  In addition to his operational duties, he created and ran all aspects of it’s video production division.  After many years away from the three Fs (family, friends and fresh air) he has returned to the capital region. Samantha Cunningham Zawilinski - Vice President of Account Services at Potratz, Speaker, Millennial Intraprenuer Samantha is known as the Millennial Intrepreneur, working to create innovative technology and solutions for Potratz clients. As the Vice President of Account Services at North America’s most advanced automotive advertising agency, Potratz Advertising, Samantha seeks out the hard data and uses that data to drive results from a wide range of advanced strategies and tactics. While many may know the strategies, Samantha's ability to break things down into actionable bites ensure that those tactics are implemented the right way. Samantha oversees campaigns involving virtually every form of media available, and does so for clients across North America. Her views are not a product of what she has to sell, but rather they are formed from a broad, integrated, and independent perspective backed by mountains of data. Samantha's views are to the point and based on Hard Facts. Samantha has a weekly show "Hard Facts" that can be found on https://www.potratzny.com/hard-facts/ Cash bar and complimentary appetizers provided by Maria’s Café and Catering. Brought to you by URBAN CO-WORKS, Buzz Media Solutions, American Marketing Association New York Capital Region Chapter, and Union College

      Categories: Business & Networking

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