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      Become a Professional Certified Marketer (PCM®) in Digital Marketing in Schenectady


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      May 28, 2019

      Tuesday   6:00 PM (on various days)

      433 State Street , #4th Floor
      Schenectady, New York

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      EVENT DETAILS
      Become a Professional Certified Marketer (PCM®) in Digital Marketing

      Become a Professional Certified Marketer in Digital Marketing with the American Marketing Association (AMA).The AMA has recently launched an exciting new certification in digital marketing: The Professional Certified Marketer PCM®, Digital Marketing. The certification covers all the key areas needed to show your competence in the evolving and in-demand field of digital marketing. This 6-week prep course is designed to assist you in studying towards the PCM® exam and help you achieve a certification that is backed by the AMA, developed by marketing professionals, and respected by the industry. Book your place today.The course covers all the main areas required for the PCM® exam:• Tues, May 7 - Digital Marketing Metrics & Conversions• Tues, May 14 - Social Media & Community and Content Marketing• Tues, May 21 - Email Marketing• Tues, May 28 - User Interface & Experience• Tues, June 4 - Online Advertising• Tues, June 11 - Search Engine OptimizationCourse Fee: $500 ($300 for AMA and UCW members). Please note the exam fee is not included, but all successful attendees will be given a 50% discount off the AMA exam fee.About the Instructor:Will Trevor MA | PGCE | Chartered Marketer | AMA PCM Digital Marketing Will Trevor is the Faculty Program Director for Marketing in the School of Business and Technology at Excelsior College in Albany, New York, where he is responsible for overseeing and developing the college's marketing programs. Recently, Will was one of the first people in the USA to gain the new Professional Certified Marketer certification in digital marketing. He has a background in sales and marketing, where he filled several positions, encompassing both consumer-to-consumer and business-to-business markets and across a range of industries. His digital marketing experience spans both agency-side and marketing management roles, which have helped to inform his perspective on marketing from both a practitioner and an academic angle. As a long-time member of the Chartered Institute of Marketing in the UK, he was recently honored to attain the designation of Chartered Marketer. Will has taught in higher education for many years and on both sides of the Atlantic: in the UK as a faculty member with the University of Essex Online, Leeds Beckett University, Leeds City College, and Askham Bryan College; and in the USA he has taught for Excelsior College. In 2013 Will was recognized for his qualifications and experience in the field of higher education and he became a Fellow of the Higher Education Academy.

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